

Culture in Dialogue
Culture moves fast. Brands that shape culture build category dominance. Culture in Dialogue brings together industry leaders, creative pioneers, and business strategists to break down the forces driving cultural and commercial intelligence. Unlike SAYA's podcast, "Self, Made," which explores personal growth and career transitions, Culture in Dialogue takes a broader view—unpacking how culture and commerce intersect to fuel the next wave of innovation.

Perseverance and Creativity: How Small Businesses Thrive Against Giants
In a world of global brands and fast fashion, Caramia Sitompul's Jakarta-based brand Tioria stands as testament to the power of authenticity. After returning to Indonesia with creative purpose rather than a business plan, she faced early financial missteps but persevered. Her designs celebrating Indonesian culture carved a distinctive niche that eventually led to an invitation to participate and showcase her brand at the G20 summit. Caramia's journey illustrates how small businesses thrive not by competing directly with giants, but by building with heart and staying true to their unique vision.

How to Build a Brand That People Will Still Care About in 10 Years
Most brands disappear within their first decade- not because of bad products, but because of failing relevance.
When Anya Evans founded Venture Muse Club, she wanted to cut through the noise about brand-building to focus on what actually creates longevity. After years in VC and family offices watching promising startups flame out spectacularly after their viral moment faded, she understood the patterns. Before worrying about aesthetics or storytelling, businesses need financial sustainability. The brands that last aren't just creating products, they're building ecosystems, shaping culture, and embracing evolution.
Here's how to build something that will still matter a decade from now.

Curveballs: Pearlyn Hoon on Healing and Hustling
When I started Curveballs, it was a space for stories about the messy middle—the pivots we don’t plan for but grow through. Last time, I passed the mic to my sister, who made the leap from scrubs to software.
This time, it’s Pearlyn Hoon’s turn. I’ve known Perr since early 2020 and have always admired their thoughtfulness—on and off the page. In 2023, they were let go from a role they gave nearly seven years of their creative life to. Then came even harder hits. What followed wasn’t some shiny reinvention but a quiet, courageous rebuild.
Here’s Pearlyn, in their own words.

Subtleties of Service with Jeff Staple
In this candid dinner conversation, Jeff Staple, Founder of Staple and Reed Art Department, brings together experts from different fields to tackle the core questions about great service. Around the table: Judit Pach (diplomat), Gustin Mahtani (hospitality expert), Tamish Aswani (creative director), Nadiya Omar (marketer), Dr. Damini Chawla (professional speaker), and Adam Penney (chef).
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In Good Company: In Pursuit of Good Taste
Lately, I’ve been questioning whether what we call “taste” still belongs to us — or if we’ve outsourced it entirely to trends, algorithms, and aesthetics designed for mass approval. This piece isn’t a takedown of trends or a nostalgic plea for “better taste.” It’s a reflection on what happens when we stop trusting our own instincts, and how we might relearn the quiet, personal act of choosing for ourselves.