Culture in Dialogue

In a world of global brands and fast fashion, Caramia Sitompul's Jakarta-based brand Tioria stands as testament to the power of authenticity. After returning to Indonesia with creative purpose rather than a business plan, she faced early financial missteps but persevered. Her designs celebrating Indonesian culture carved a distinctive niche that eventually led to an invitation to participate and showcase her brand at the G20 summit. Caramia's journey illustrates how small businesses thrive not by competing directly with giants, but by building with heart and staying true to their unique vision.

Most brands disappear within their first decade- not because of bad products, but because of failing relevance.

When Anya Evans founded Venture Muse Club, she wanted to cut through the noise about brand-building to focus on what actually creates longevity. After years in VC and family offices watching promising startups flame out spectacularly after their viral moment faded, she understood the patterns. Before worrying about aesthetics or storytelling, businesses need financial sustainability. The brands that last aren't just creating products, they're building ecosystems, shaping culture, and embracing evolution.

Here's how to build something that will still matter a decade from now.

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When I started Curveballs, it was a space for stories about the messy middle—the pivots we don’t plan for but grow through. Last time, I passed the mic to my sister, who made the leap from scrubs to software.

This time, it’s Pearlyn Hoon’s turn. I’ve known Perr since early 2020 and have always admired their thoughtfulness—on and off the page. In 2023, they were let go from a role they gave nearly seven years of their creative life to. Then came even harder hits. What followed wasn’t some shiny reinvention but a quiet, courageous rebuild.

Here’s Pearlyn, in their own words.