In this candid dinner conversation, Jeff Staple, Founder of Staple and Reed Art Department, brings together experts from different fields to tackle the core questions about great service.
The unscripted discussion dives into essential service questions: What principles do they never compromise on? When should service be memorable versus discreet? How can you tell if your community experiences what you intended? When do you focus on a niche versus serving everyone?
Perhaps most compelling, the guests reveal what makes service design so challenging and what makes it absolutely worth doing. They close by sharing who they ultimately serve and why—getting to the heart of their purpose.
Guests—Judit Pach (diplomat), Gustin Mahtani (hospitality expert), Tamish Aswani (creative director), Nadiya Omar (marketer), Dr. Damini Chawla (professional speaker), and Adam Penney (chef)—share their successes, failures, and surprising insights about serving others effectively across their diverse industries. Whether you're in business, creative fields, or public service, their honest perspectives offer a unique view into the reality of service across different worlds.